ep777 Privacy Policy
ep777 takes the privacy and security of your personal data seriously. This Privacy Policy sets out in plain terms what data we collect, why we collect it, how we use it, who we share it with, and the rights you hold over your own information as an ep777 account holder.
How ep777 Handles Your Data
Six core commitments that define how ep777 approaches player data privacy. Full details are in the policy sections below.
All data transmitted between your device and the ep777 Platform is protected by 256-bit SSL/TLS encryption โ the same standard used by major banks. Data stored on ep777 servers is encrypted at rest using industry-standard protocols.
ep777 does not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes. Your data is used solely to operate your account, process your transactions, and fulfil our legal obligations.
ep777 only collects personal data that is necessary for a defined and legitimate purpose โ account management, KYC verification, payment processing, fraud prevention, or regulatory compliance. We do not collect data speculatively or beyond what each purpose requires.
Your personal data is not kept indefinitely. ep777 applies defined retention periods to each data category based on operational necessity and regulatory requirements. Data is securely deleted or anonymised once the retention period expires.
Where ep777 shares data with third-party service providers โ such as KYC verification partners, payment processors like JazzCash and EasyPaisa, or fraud prevention services โ we name the categories of recipients and the purpose of sharing in this policy.
You have the right to access, correct, restrict, or request deletion of your personal data. Marketing preferences can be updated at any time through your account settings or by contacting support. ep777 will respond to data rights requests within 30 days.
- 1. Who We Are
- 2. Scope of This Policy
- 3. Data We Collect
- 4. How We Collect Data
- 5. Legal Basis for Processing
- 6. How We Use Your Data
- 7. Sharing Your Data
- 8. International Transfers
- 9. Data Retention
- 10. Cookies & Tracking
- 11. Marketing Communications
- 12. Your Data Rights
- 13. Children & Minors
- 14. Security Measures
- 15. Third-Party Links
- 16. Changes to This Policy
- 17. Contact & Complaints
Important Notice: This Privacy Policy ("Policy") applies to all personal data collected and processed by ep777 ("ep777", "we", "us", "our") in connection with your use of the ep777 website at ep777.vu and all related services. By registering an account or using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree to this Policy, you should not use the ep777 Platform.
1 Who We Are
ep777 is an online casino and sports betting platform operating at ep777.vu, serving players primarily in Pakistan and other permitted jurisdictions. ep777 operates under an internationally recognised gaming licence and is committed to maintaining the highest standards of data protection and player privacy in its operations.
For the purposes of this Privacy Policy, ep777 acts as the data controller in respect of personal data collected directly from account holders and site visitors. In certain circumstances โ for example, where third-party payment processors handle transaction data โ those parties may act as independent data controllers or joint controllers, subject to their own privacy policies.
All privacy-related enquiries, data rights requests, and complaints should be directed to the ep777 Data Protection contact channel set out in Section 17 of this Policy.
2 Scope of This Policy
This Policy applies to:
- All registered ep777 account holders, including players in Pakistan and other permitted jurisdictions.
- Visitors to the ep777 website at ep777.vu, whether or not they have a registered account.
- Individuals who have contacted ep777 customer support, submitted a complaint, or otherwise provided personal data to ep777.
- Former account holders whose data ep777 retains in accordance with its legal retention obligations.
This Policy does not apply to third-party websites, services, or platforms that may be referenced on the ep777 Platform or accessible via links, even if ep777 has a commercial relationship with those third parties. You should review the privacy policies of any third-party services you access independently.
3 Personal Data We Collect
ep777 collects the following categories of personal data, depending on the nature of your interaction with the Platform:
3.1 Identity & Contact Data
- Full legal name as it appears on your government-issued identification document (CNIC, passport).
- Date of birth, used for age verification and KYC compliance.
- Pakistani mobile phone number, used for account registration, 2FA, and support communications.
- Email address, used for account-related notifications and, where consent is given, marketing communications.
- Residential address, collected as part of KYC verification.
3.2 Identity Verification (KYC) Data
- Copies of government-issued photo ID documents (CNIC, passport, driving licence).
- Proof of address documentation.
- Selfie or liveness check images required by our KYC verification provider to confirm document authenticity.
- Payment method ownership documentation where requested.
3.3 Financial & Transaction Data
- Deposit and withdrawal transaction records, including amounts in PKR, timestamps, and payment method identifiers.
- JazzCash and EasyPaisa wallet identifiers (masked account numbers โ full wallet credentials are never stored by ep777).
- Bank account details where used for deposit or withdrawal (account holder name and account number, not full banking credentials).
- Betting history, including wager amounts, odds, markets, and outcomes.
- Casino game history, including game titles, bet amounts, and results.
3.4 Technical & Usage Data
- IP address and approximate geographic location derived from IP.
- Device type, operating system, browser type and version.
- Session timestamps, page views, and navigation patterns on the Platform.
- Login history and authentication event logs.
- Cookie identifiers and similar tracking data (see Section 10).
3.5 Communications Data
- Records of live chat conversations with ep777 customer support.
- Email correspondence sent to or received from ep777.
- Details of any complaints, disputes, or account-related queries raised by you.
4 How We Collect Your Data
ep777 collects personal data through the following channels:
- Direct collection: Data you provide directly when registering an account, completing KYC, making a deposit or withdrawal, contacting support, or updating your account profile.
- Automated collection: Technical and usage data collected automatically when you access the ep777 website, including via cookies, server logs, and analytics tools.
- Third-party sources: Identity and fraud data received from our KYC verification provider and fraud prevention partners as part of the account verification process. Payment confirmation data received from JazzCash, EasyPaisa, and banking partners following transaction processing.
- Publicly available sources: In limited circumstances, ep777 may verify account holder information against publicly available sources as part of AML compliance obligations.
5 Legal Basis for Processing
ep777 processes personal data only where a valid legal basis exists. The following table summarises the primary legal bases applicable to our processing activities:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of contract |
| Processing deposits and withdrawals in PKR | Performance of contract |
| KYC and age verification | Legal obligation / Legitimate interest |
| Anti-money laundering (AML) compliance | Legal obligation |
| Fraud detection and prevention | Legitimate interest |
| Responsible gaming monitoring | Legal obligation / Legitimate interest |
| Customer support communications | Performance of contract / Legitimate interest |
| Sending promotional emails and offers | Consent (withdrawable at any time) |
| Platform analytics and improvement | Legitimate interest |
| Regulatory reporting to licensing authority | Legal obligation |
6 How We Use Your Personal Data
ep777 uses your personal data for the following specific purposes:
- To create, maintain, and manage your ep777 account, including processing the ep777 login process and maintaining account security.
- To process PKR deposits and withdrawals via JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and other approved payment methods.
- To verify your identity and age as required by our gaming licence and anti-money laundering obligations.
- To settle sports bets and casino game rounds accurately and in accordance with published rules.
- To calculate, credit, and manage bonuses and promotional offers applicable to your account.
- To detect, investigate, and prevent fraudulent activity, duplicate account creation, and bonus abuse.
- To monitor for and respond to signs of problem gambling, including triggering responsible gaming interventions where necessary.
- To provide customer support, including responding to queries, resolving disputes, and handling responsible gaming requests.
- To send transactional communications essential to your account (deposit confirmations, withdrawal notifications, security alerts).
- To send marketing communications, promotional offers, and VIP programme updates where you have given consent to receive them.
- To improve the ep777 Platform through analysis of aggregated and anonymised usage data.
- To comply with all applicable legal and regulatory obligations under ep777's international gaming licence.
7 Sharing Your Personal Data
ep777 does not sell, rent, or trade your personal data. We share personal data only in the following limited circumstances and only with parties who are contractually required to handle it securely and in accordance with this Policy:
7.1 Service Providers
- KYC & Identity Verification Providers: Third-party KYC partners receive identity documents and biometric check data to perform age and identity verification on ep777's behalf.
- Payment Processors: Transaction data is shared with JazzCash, EasyPaisa, Raast, and partner banks as necessary to process deposits and withdrawals.
- Fraud Prevention Services: Relevant technical identifiers (IP address, device fingerprint) may be shared with fraud prevention partners to detect and block fraudulent activity.
- Customer Support Platforms: Live chat and support ticketing platforms hold conversation records as necessary to provide support services.
- Analytics Providers: Aggregated and anonymised usage data may be processed by analytics platforms to support platform improvement.
7.2 Legal & Regulatory Disclosure
ep777 may disclose personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, a court order, or under the terms of its gaming licence. ep777 will, where legally permissible, notify affected account holders of any such disclosure.
7.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of ep777's business, account holder data may be transferred to the acquiring entity as part of the transaction. ep777 will notify affected account holders prior to any such transfer and the acquiring entity will be bound by the terms of this Privacy Policy.
Confirmation: ep777 does not share your personal data with advertisers, data brokers, or any third party for their own independent marketing, profiling, or commercial exploitation purposes.
8 International Data Transfers
As an internationally licensed platform serving Pakistani players, ep777 may process and store personal data on servers located outside Pakistan. When personal data is transferred to, or accessed from, a jurisdiction outside your country of residence, ep777 ensures that appropriate safeguards are in place, including:
- Contractual clauses between ep777 and its service providers that impose data protection obligations equivalent to those set out in this Policy.
- Transfer to jurisdictions that maintain data protection standards recognised as adequate under applicable international frameworks.
- Technical and organisational security measures appropriate to the risk profile of the data being transferred.
You may request further information about the specific safeguards applied to any international transfer of your personal data by contacting ep777 support as described in Section 17.
9 Data Retention
ep777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or to comply with applicable legal and regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal / Regulatory obligation |
| KYC identity documents | 5 years from account closure | AML regulatory requirement |
| Transaction records (deposits/withdrawals) | 5 years from transaction date | AML / Financial records obligation |
| Betting and game history | Duration of account + 2 years after closure | Dispute resolution / Operational |
| Customer support records | 3 years from last interaction | Legitimate interest / Dispute resolution |
| Marketing consent records | Until consent withdrawn + 2 years | Legal obligation (proof of consent) |
| Technical / access logs | 12 months rolling | Security / Fraud prevention |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised and aggregated data (from which no individual can be identified) may be retained indefinitely for analytical and platform improvement purposes.
10 Cookies & Tracking Technologies
The ep777 Platform uses cookies and similar tracking technologies to provide essential functionality, improve user experience, and support analytics. Cookies are small text files stored on your device by your browser at the instruction of the website you are visiting.
10.1 Types of Cookies Used
- Strictly Necessary Cookies: Required for the Platform to function. These include session management cookies that maintain your logged-in state during an ep777 session. These cannot be disabled without breaking Platform functionality.
- Functional Cookies: Remember your preferences such as language, currency display (PKR), and session settings to provide a consistent experience.
- Analytics Cookies: Collect anonymised information about how visitors use the Platform, including pages visited, time spent, and navigation flows. Used to improve the Platform design and content.
- Security Cookies: Support fraud detection and session integrity functions, including device fingerprinting used to identify suspicious login activity.
ep777 does not use third-party advertising or social media tracking cookies. No cookie data is shared with advertising networks for behavioural targeting purposes.
Cookie Management: You can control non-essential cookies through your browser settings. Disabling strictly necessary cookies will prevent you from logging into your ep777 account. Disabling functional cookies may affect the personalisation of your Platform experience.
11 Marketing Communications
ep777 may send promotional communications, bonus offers, VIP programme updates, and betting promotions to account holders who have given explicit consent to receive marketing communications at the time of registration or through subsequent preference updates.
- Marketing communications are sent via email to your registered address, and via SMS to your registered Pakistani mobile number, where consent has been given for each respective channel.
- You may withdraw marketing consent at any time by updating your communication preferences in Account Settings, or by contacting ep777 support. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
- Withdrawal of marketing consent does not affect your receipt of transactional and service communications (deposit confirmations, security alerts, account notices), which are sent regardless of marketing preferences as they are necessary to operate your account.
- ep777 does not share your contact details with third-party marketers. All marketing communications originate from ep777 directly.
- Self-excluded players are automatically removed from all marketing communications lists with immediate effect upon activation of self-exclusion. ep777 does not send promotional material to players who have self-excluded.
12 Your Data Rights
As an ep777 account holder, you have the following rights in relation to your personal data. These rights may be subject to limitations where overriding legal obligations (such as AML record-keeping requirements) apply:
Your Rights Under ep777's Privacy Policy
Request a copy of all personal data ep777 holds about you. We will respond within 30 days of a verified request.
Request correction of inaccurate or incomplete personal data. Most account data can be updated directly in account settings.
Request deletion of your personal data where it is no longer necessary, subject to legal retention obligations under AML and gaming licence rules.
Request that ep777 restricts processing of your data in certain circumstances, for example while accuracy is disputed.
Request your personal data in a structured, machine-readable format where processing was based on consent or contract.
Object to processing of your data based on legitimate interests, including profiling for responsible gaming monitoring purposes.
Withdraw consent to receive marketing emails and SMS at any time through account settings or by contacting support.
Lodge a complaint with ep777 directly or with the relevant supervisory authority if you believe your data rights have been breached.
To exercise any of these rights, contact ep777 support via live chat or email at [email protected]. We respond to all verified data rights requests within 30 calendar days.
13 Children & Minors
ep777 is strictly for adults. Registration is not permitted for persons under 18 years of age. Casino gaming features require users to be 21 or older. ep777 does not knowingly collect or process personal data from individuals below the applicable minimum age. If ep777 discovers that personal data has been collected from an underage individual, the account will be closed immediately, data will be deleted where legally permissible, and any balance will be returned via the original payment method.
ep777 strongly encourages parents and guardians in Pakistan to make use of parental controls available on devices and internet service providers to prevent underage access to online gambling platforms. If you believe a minor may have registered an ep777 account, please contact ep777 support immediately.
14 Security Measures
ep777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the ep777 Platform.
- Encryption at rest for sensitive personal data stored on ep777's servers.
- Multi-factor authentication (2FA) available to all account holders via registered Pakistani mobile number.
- Strict access controls ensuring that only authorised ep777 personnel can access personal data, and only to the minimum extent necessary for their role.
- Regular security audits, penetration testing, and vulnerability assessments conducted by independent security specialists.
- Automated monitoring and alerting for suspicious account activity, including unusual login locations, payment method changes, and rapid withdrawal requests.
- Contractual data protection obligations imposed on all service providers and third-party processors with access to ep777 account holder data.
- Secure deletion and anonymisation protocols applied to data at the end of its retention period.
While ep777 applies industry-leading security measures, no internet-based platform can guarantee absolute security. ep777 encourages all account holders to take personal responsibility for account security by using strong unique passwords, enabling 2FA, and never sharing account credentials with any third party.
15 Third-Party Links
The ep777 Platform may contain links to third-party websites, services, or social media pages. ep777 is not responsible for the privacy practices or content of any third-party site. When you leave the ep777 Platform by following a third-party link, you are subject to the privacy policy of that destination site, not this ep777 Privacy Policy.
ep777 encourages all users to review the privacy policies of any third-party services they interact with, particularly payment providers such as JazzCash and EasyPaisa, which operate as independent data controllers in respect of transaction data processed through their platforms.
16 Changes to This Privacy Policy
ep777 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or business operations. Material changes to this Policy will be communicated to account holders through one or more of the following methods:
- A prominent notice displayed on the ep777 Platform upon login.
- An email notification sent to the email address registered to your account.
- An updated "Last Updated" date at the top of this Policy page.
Your continued use of the ep777 Platform following the publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not agree to the updated Policy, you may close your account by contacting ep777 support. Account closure requests will be processed in accordance with Section 10 of the ep777 Terms & Conditions.
17 Contact & Data Protection Enquiries
For all privacy-related questions, data rights requests, complaints, or concerns regarding how ep777 processes your personal data, please contact ep777 support through the following channels:
- Live Chat: Available 24/7 via the chat widget on the ep777 Platform. Live chat agents can handle general privacy enquiries and escalate formal data rights requests to the Data Protection team.
- Email: [email protected] (plain text โ not a clickable link). For data rights requests, please use the subject line "Data Rights Request โ [Your Full Name]" to ensure prompt routing to the appropriate team.
ep777 aims to acknowledge all data rights requests within 2 business days and to provide a full response within 30 calendar days of receipt of a verified request. In cases where the request is complex or involves large volumes of data, ep777 may extend the response period by a further 30 days with prior notice and explanation.
If you are not satisfied with ep777's handling of your data rights request or complaint, you have the right to lodge a complaint with the supervisory data protection authority in your jurisdiction. ep777 will cooperate fully with any investigation by a supervisory authority and will abide by any binding decision issued.
Final Note: This Privacy Policy was last updated on 1 January 2026. By continuing to use the ep777 Platform after this date, you confirm that you have read, understood, and accepted the terms of this updated Privacy Policy. Previous versions are available upon written request.
Play with Confidence at ep777
You have reviewed how ep777 protects your personal data. We encrypt every transaction, never sell your information, and give you full control over your privacy settings. Register your account today and bet on cricket, slots, and live casino games in complete safety.
Must be 21+ for casino gaming. All data protected by 256-bit SSL encryption.